Comments for Brainy Marketing Ideas & Resources. Brainy ideas. Better results. http://marketingideashop.wordpress.com Just another WordPress.com weblog Thu, 15 Dec 2005 19:54:29 +0000 http://wordpress.com/ hourly 1 Comment on Opening a Spa by marketingideashop http://marketingideashop.wordpress.com/2005/12/15/opening-a-spa/#comment-2 marketingideashop Thu, 15 Dec 2005 19:54:29 +0000 http://marketingideashop.wordpress.com/2005/12/15/opening-a-spa/#comment-2 Do a massive publicity push for opening day, offering all services in free mini-sessions, maybe 20 minutes each. Invite the press not only to publicize but to participate (and tell them if the schedule doesn't work, the offer is good another time). Everyone who comes through the door gets some munchies and a pack of coupons offering bonuses for using different services, spread out through the year, e.g., during January, add hot stones to your massage for just $10. I prefer add-ons to discounts because it doesn't train the customer to expect discounts but still adds value. At least some of the coupons should be a deep discount for bring-a-friend (not a previous customer). I give more detail on this sort of thing in my books, Principled Profit: Marketing That Puts People First and Grassroots Marketing: Getting Noticed in a Noisy World--and in fact I practice what I preach in that I sell the two together for substantially less than buying them separately. http://www.frugalmarketing.com PS, Lois, reading Brainy this week I wished I lived in your neighborhood--sounds like it's worth sniffing around your house during baking season -- _________________________________________________ Shel Horowitz - copywriter, marketing consultant, author, speaker Affordable, ethical, effective marketing materials and strategies "Ethical, cooperative businesses t h r i v e and p r o s p e r" Sign the Business Ethics Pledge - Help Change the World http://www.principledprofit.com / http://www.frugalmarketing.com mailto:shel@principledprofit.com * 413-586-2388/800-683-WORD Award-winning author: Principled Profit: Marketing That Puts People First Blog on Corporate/Government/Marketing Ethics: http://principledprofit.blogspot.com/ Do a massive publicity push for opening day, offering all services in
free mini-sessions, maybe 20 minutes each. Invite the press not only
to publicize but to participate (and tell them if the schedule
doesn’t work, the offer is good another time). Everyone who comes
through the door gets some munchies and a pack of coupons offering
bonuses for using different services, spread out through the year,
e.g., during January, add hot stones to your massage for just $10. I
prefer add-ons to discounts because it doesn’t train the customer to
expect discounts but still adds value. At least some of the coupons
should be a deep discount for bring-a-friend (not a previous
customer).

I give more detail on this sort of thing in my books, Principled
Profit: Marketing That Puts People First and Grassroots Marketing:
Getting Noticed in a Noisy World–and in fact I practice what I
preach in that I sell the two together for substantially less than
buying them separately.

http://www.frugalmarketing.com

PS, Lois, reading Brainy this week I wished I lived in your
neighborhood–sounds like it’s worth sniffing around your house
during baking season
–
_________________________________________________
Shel Horowitz – copywriter, marketing consultant, author, speaker
Affordable, ethical, effective marketing materials and strategies
“Ethical, cooperative businesses t h r i v e and p r o s p e r”

Sign the Business Ethics Pledge – Help Change the World

http://www.principledprofit.com / http://www.frugalmarketing.com
mailto:shel@principledprofit.com * 413-586-2388/800-683-WORD
Award-winning author: Principled Profit: Marketing That Puts People First
Blog on Corporate/Government/Marketing Ethics:
http://principledprofit.blogspot.com/

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